Independence
Editorial decisions are made by the editorial desk. Advertisers, guest post clients and affiliate partners have no input into ratings, verdicts or the decision to publish a critical piece. An operator that buys a placement can still be rated poorly in a review, and has been.
Labelling
Sponsored articles are labelled as sponsored. Affiliate links are disclosed. Guest contributions carry the contributor’s name and, where relevant, their commercial interest in the subject.
Sourcing and corrections
Licensing claims are checked against the regulator’s own register. Payout and bonus terms are quoted from the operator’s published terms with the date we read them. If we get something wrong, write to the desk and we will correct it and note the correction on the article.
What we will not publish
- Guaranteed-win systems or any claim that a game can be beaten by a betting pattern.
- Promotion of unlicensed operators in regulated markets.
- Price predictions or anything that functions as investment advice.
- Any content aimed at, or likely to appeal to, people under 18.